Age 50 - 60 photoshoot

For this shoot I planned a really fresh, glowing look, using pearly tones and minimal powder.  I used lots of liquid highlighter, as I think that on older skin creams and powders can look too heavy and cakey, and applied a brightening day cream underneath the makeup as a base instead of using primer, and I also mixed a facial oil into the foundation before application, to add extra glow and thin out the foundation. To achieve a natural tanned look I also used liquid bronzer and a peach toned blush to add to the healthy vibe. I wanted this look to be really natural, and focused on enhancing the features, not masking them, which is why I didn't opt for false lashes, and applied a tinted lip balm instead of a lipstick or stain, and I think the photos came out really nicely.

Age 30 - 40 makeup photoshoot

I love this makeup look and I think it suits this age group perfectly. The model's red hair makes the makeup pop and looks really striking in the photos. The model also has lots of freckles which I loved so I tried to make sure that they still showed through. I used a lighter coverage of concealer around the eyes as in your thirties you start to develop fine lines and so I didn't want product settling into them. I think the eyes looks really nice and soft compared to a sharp wing done with eyeliner, which is exactly what I was aiming for.

Age 70 - 80 makeup photoshoot

I really loved this shoot and I think the photos came out really well. I kept the makeup minimal and I didn't use any powder, and I went for a very shimmery eye but contained and not blown out. I tried to keep the amount of products used to a minimum, and be gentle on the skin. I used a lightweight foundation and I mixed in an illuminating primer to use less foundation on the skin. I did apply concealer under the eyes but I mixed in some Benefit eye cream to keep it light. The model was really pleased and that came across in the photos which was really what I wanted, and they look really light and fresh as well.